Hey Team, hey Wycombe, hey World, my name is Bo and I am the founder of Fort Phoenix. A few years ago I was a budding PT working gym floors and I was struggling with the saturation, sexualisation, and suppression of the gym industry. I strongly felt someone somewhere should revolutionise the way we 'gym'.
In posing the question, I decided to dedicate the next 5 years to creating Fort Phoenix - the answer. The Fort centralises itself around three E's - Ethos, Environment & Exercise. I am immensely proud of all we have achieved and look forward to the following years.
THE REVOLUTION WILL BE EXERCISED
As a female aspiring to transform the fitness industry, my vision is to introduce a refreshing wave of change that revolves around the principles of holistic well-being, optimal health, and an inclusive community.
I firmly believe that true fitness extends beyond physical appearance and numbers on a scale. It encompasses mental and emotional well-being, nourishing relationships, and a profound sense of self-care. By embracing a holistic approach, I strive to inspire individuals to listen to their bodies, honor their unique journeys, and cultivate a balanced lifestyle that encompasses mind, body, and spirit.
Moreover, I aim to foster a community built on trust and support, where individuals can connect, share their triumphs and challenges, and cheer each other on every step of the way. Together, let's redefine the standard of fitness, embracing a comprehensive perspective that celebrates individuality, promotes overall wellness, and creates a lasting impact in the lives of many.